The practice of optimizing webpages to increase traffic and visibility in this channel is called search engine. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. That’s hardly surprising. All 3 tools underestimated the traffic, but Semrush. Interest – When someone expresses interest in your. You can also check if there’s a more popular topic. In the SEO world, marketers are constantly searching for tools and strategies to help them stay ahead of the competition. See the web like search engines see it (for real) When we say you can search through yep. Keep that in mind as you read through these 16 tried and tested marketing tactics: Promote your content as much as you can. But this functionality goes beyond mere keyword suggestions, it also touches on relevant keyword. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. Hidden within the criteria is the “formula” behind how to create evergreen content. Next, the tool will run the request and return the results in a matter of seconds. These companies, like Ahrefs, aim to help businesses better understand and. com) entire database of pages, domains, and links using search operators. Rank in organic search for valuable keywords. In comparison, Google Keyword Planner's Search Volume estimates were roughly accurate in 45% of cases. There has always been a constant demand for high-quality content writers in SEO, and that trend looks set to continue based on the search volume trend below for the phrase “content creator. If you enjoy writing, creating content for websites may be one of the fastest ways to make money. It can help to examine other websites’ top-ranking pages and see how much of their search traffic comes from variations of their top search query to get a. This tool provides insights into keyword search volume, difficulty, and potential traffic. g. Google Search Console – Performance data from Google. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. The platform offers a range of features, including keyword research, backlink analysis, and content exploration. Ahrefs' Traffic Potential shows how much total search traffic the top-ranking pages get from all the keywords they rank for. 🎁 Benefits of Semrush: High generosity: While many web traffic measurement tools have a free option that provides some data – including how much traffic a website gets – they hold back a lot of the “good stuff” behind a paywall. This tool uses clickstream data to generate keyword ideas, refine search volume, and show the estimated number of clicks for each keyword. If you pay upfront for a year, then you will get a 16% discount on Semrush. Here at Ahrefs, we have integrated keyword rank checking functionality into 3 core tools: Site Explorer. Ahrefs boasts several features that Moz is missing. How to find your keyword ranking positionGauge the full search traffic potential of a topic. Ahrefs crawls the entire web 24/7 and has the world’s largest. Creating a content hub takes a lot of work, so you should make sure the topic has the potential to send a decent amount of organic traffic your way. *the keywords we analyzed had either 1k-2k, 5k-6k, or 10k-11k monthly searches. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Compared to Semrush’s keyword tool, Ahrefs lacks the more complex tools and insights, and isn’t as accurate as Semrush. How to determine your chances to rank in Google. The results are easy to understand, with results for things like visibility, average position, traffic, and keyword difficulty. How to determine your chances to rank in Google. In this section we will explain how to use Ahrefs to measure potential traffic and describe the necessary statistics so that you can make adjustments. To sum it up, the key. Ahrefs is indeed an excellent SEO tool but it has. How to use the Overview report. 3:51. Ahrefs’ Keyword Generator tool can provide up-to-date results using clickstream data. Image Source. The buyer’s journey is broken down into three stages: Awareness. , the buyer’s journey. . I'm sure most of us can relate to the thrill of seeing our website rank higher on Google search results. 1. The Ahrefs' Traffic Potential shows the sum of organic traffic that the #1 ranking page for your target keyword receives from all the keywords that it ranks for. Bottom Line: Ahrefs is an SEO tools suite with one of the best backlinks databases, a site crawler, a rank tracking engine, and a keyword tool that goes beyond anything in the market. How to determine the full traffic potential of a keyword. Ahrefs notes that a lot of your score will depend on factors like: The total search traffic potential of the industry each site belongs to. With the recent announcement that Ahrefs is getting rid of their "7-days for $7 trial," the narrative has pivoted to "don't worry, you can still get some free access with Ahrefs Webmaster Tools. Achieving product-market fit (PMF) means making sure a product can satisfy an existing demand in a market with high potential. The North Face, up to 6% commission, 7-30 day cookie (dependent on territory) 2. For example, many of the top posts on Hey Grill, Hey are “smoked” recipes. Ahrefs’ keywords explorer operates on the world’s third largest keyword database which holds more than 7 billion keywords and receives monthly updates. 2. Ahrefs has a powerful keyword explorer tool that lets you enter a seed keyword and get hundreds of related suggestions, along with their difficulty scores, search volume, click-through rate, and. Use our free keyword rank checker. This is when the first aspect, traffic potential, comes into play. 1. 在 Ahrefs Keywords Explorer(关键词分析)中,我们实际上有一个方便的指标,称为 Traffic potential(流量潜力)。 该指标显示目标关键词排名第一的页面总共获得了多少流量,这通常比该关键词的搜索量更具洞察力和可操作性。3. Lesson 4: How to find great content ideas with high business value. The concept of a comprehensive backlink report has long been accepted as one of the most effective methods for gaining an edge in search engine rankings. However, we find this way of doing things a bit oversimplified. The amount of traffic you would get if you ranked first for this keyword. Design a simple, logical website structure. Search volume is a good indicator of this, but it can be misleading. 1. Here's how it works: On this page, enter the URLs of the domains you want to check. If you’re using Ahrefs’ Keywords Explorer, choose a country from the dropdown. Ahrefs won again. Use power words –. To identify high traffic potential keywords. Source: AuthorityHacker. August 8, 2023 2 min read. The seven Ps of marketing is a marketing mix model designed especially for service marketing and was proposed by Bernard Booms and Mary Bitner in 1981. If popular ad platforms like Facebook and Instagram seem prohibitively expensive, don’t forget that there are niche ad platforms like Quora and Reddit. 6:36. This article will examine whether it is possible to get a comprehensive. Go to Site Explorer > Overview > General > and tick the Organic traffic value box: If you have Weekly or Monthly selected in this graph's frequency, you need to click Avg. Feature your product/service as the solution. Ahrefs has been a must-have in my marketing toolkit for many years. For each keyword, you’ll see a few important metrics: Search volume: the average number of people that search for the keyword each month; Keyword Difficulty (KD): the estimated difficulty of ranking on the first page of Google scored on a scale from 0-100; Clicks: the number of clicks on search results from that keyword each month. Here’s how to check. Annual subscriptions starting at $82/month (personal) and $832/month (agency). Example: doctor, vaccination, pediatric, health screening. 00 stars. The tool will then generate a list of related keywords for you. Here’s how: Enter a broad query (e. The results of publishing posts around topics with high search traffic potential. Go to the Matching terms report. Not letting Google index your content. 6:36. Site Audits will assess your website for any potential problems, such as duplicate content, broken pages, or. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). 0%. Below is an example Ahrefs” traffic potential” measure in the course of. Generally speaking, Ahrefs was the most accurate tool for estimating traffic of high traffic websites. Ahrefs: Starts at $99 USD 7-day trial for $7 USD; Free option; SEMrush: Starts at $119. It is measured on a scale from 0 to 100, with the latter being the hardest. After using Ahrefs to analyze their site and competitors, they found that a single link mention on a prominent blog had boosted their competition’s traffic. Future updates should not cause dramatic swings in traffic estimates. Match your content with search intent. The key factor that makes Ahrefs stand out is data quality. SEO best practices related to search volumes 1. Ahrefs’ traffic estimations better correlate with Google Search Console (GSC) data. Test whether the content is changed. For a more detailed insight into issue areas and potential fixes,. 5:49. Let’s go through nine tried and tested ways to increase your brand awareness. Parent Topic The general topic that the keyword refers to (e. Better traffic estimations. The authority of linking domains. 4k people worldwide search for this particular phrase every month. The AHrefs Keyword Explorer report will automatically display the Overview dashboard, which illustrates the potential of your keyword entries. Our study revealed that Ahrefs' Search Volume estimates were roughly accurate for 60% of the studied keywords compared to "Impressions" from Google Search Console. Keyword Prioritisation (PLUS How to Identify Low-Hanging Opportunities) #11: Find Keywords That You’re Already Ranking for in Positions 4-6. ; The best. What Web Explorer does. From there, larger plans cost the following: Standard: $179 per monthWe use a “business potential” score. 2. Semrush has a paywall as well, but the free version gives you quite a bit to work with. In many cases, higher traffic volumes don’t always convert directly to more website traffic. SEO plugins and tools – Broken Link Checker, Copyscape, and BuzzSumo. You can find these topics by doing keyword research. 7 trillion internal backlinks, 3. Keep your pages in the other 9. Try the free version of Ahrefs’ traffic checker. Here is a step-by-step process for broken link building using Ahrefs: 1. Altogether, Majestic is a very powerful SEO platform and their backlink tools allow for an excellent and deep range of insights on competitor link behavior, which you can then use for your own. According to our study, the average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords. It’s huge database of information combined with intelligent tools. However, such informational content further educates readers and boosts topical authority. There is also a 7-day trial available for $7. Find relevant keywords from our database of over 8 billion queries. There Were A Few Potential Flaws With This Experiment. Ahrefs: Google Organic and Paid. APIv3 updates. You can see that although the ‘online store builder’ keyword has a search volume of around 3,000 searches per month, when keyword variations are accounted for, it has the potential to generate 18,000 visits per month to a site that ranks number one for it. Organic Keywords. PageSpeed Insights (PSI) is a free tool provided by Google that analyzes a page’s desktop and mobile performance and provides suggestions for improving its speed and user experience. You can then take all of the relevant keywords and pop them into a spreadsheet. Download and follow the template. com can be a gold mine for keywords in the mechanical keyboard niche—almost 5,000 keywords with a volume of 100–1000 and KD up to 10. However, Semrush shows a lot more data in its keyword research report, including PPC, making Semrush a more suitable tool for in-depth keyword research. 1. " You likely. Let’s get to it. Using. Price – How much you sell it for. 73% of clicks go to the top-ranking page. Some of the key use cases: Find content gaps between you and your competitors to get new content ideas. Great performance in search results can be achieved through high-quality content, website speed optimization, and a strong backlink profile. 9% to 49%. Create blog posts that rank and convert. 5% and 0. If you’re familiar with the niche, many topics should come to mind. But with an estimated 69K monthly searches for “best vacuum cleaner,” according to Ahrefs’ Keywords Explorer, one thing’s for sure: This is a high-ticket niche with plenty of traffic potential. . 95 per month. You can see that although the ‘online store builder’ keyword has a search volume of 1,000 per month, when keyword variations are accounted for, it has the potential to generate 4,000 visits per month to a site that ranks number one for it. Then, hit “Check rankings. If we use “smoked” as our “seed” keyword as we did above, we see thousands of other popular topics that we could create content about. On SEMRush, the keyword difficulty for the keyword “customer success” stands at 74% - which, according to the tool, is hard to rank. #12: Find Keywords AND Topics with High Traffic Potential. Show only “one article per. Google Business Profile makes your business visible to potential customers in your vicinity in three ways: 1. You just need to insert your keyword in “Ahrefs content explorer” It will show you thousands of results. 0%. For example, if the delta for this number is -78. 9% of sites. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. Checking Traffic value history. If you are an SEO professional or. How to determine the full traffic potential of a keyword. How to analyse the traffic potential and ranking difficulty of a keyword How to determine the full traffic potential of a keyword Further reading Here’s why you can’t blindly trust keyword search volume for traffic estimations How many keywords can you rank for with one page? (Ahrefs’ study of 3M searches) Next lesson 15. com) 3,875,600. Ahrefs Pricing ExplainedBesides, websites and pages don’t rank for just a single keyword. 0 is “more granular”. Booking the most obvious venues, towns, and cities for your event is tempting. com drives to its review content. You can see that although the ‘online store builder’ keyword has a search volume of 1,000 per month, when phrase variations are factored in, the term actually has the potential to generate 4,000 visits per month to a site that ranks number one in Google for it. Ahrefs Pte. 0%. The reason is that sometimes people click on more than one search result when searching for a keyword, hence the higher number of clicks, while the volume is lower. Better traffic estimations. Understand your keyword’s traffic potential by looking at how much organic traffic the top-ranking page gets. is a software company that develops online SEO tools and free educational materials for marketing professionals. Most of the time we professional blo. It’s easy to find tons of affiliate keywords using the conventional process in Keywords Explorer. Ahrefs is a popular SEO tool that has gained a strong reputation in the Digital marketing tools space due to its high performance and advanced features. By the end of this section, you will have a. Ahrefs is an all-in-one SEO toolset that offers features such as SERP analysis and traffic analytics. Here are 13 digital marketing tactics that will help you tap into that potential. Crawl your website. Find the main topic to create a content pillar around. The goal of creating SEO content is to rank high on Google. This means. 1. Rank tracking tool. Organic search refers to the non-paid search results from a search engine. 90. , beard, beards) into Keywords Explorer and go to any of the keyword ideas report. Choose a keyword ideas report. 9K for the last 30 days, this means that the target has approximately 78900 less estimated monthly organic. Screenshot taken from the Top pages report in Ahrefs’ Site Explorer. Target low-competition topics. Ahrefs offers keyword data such as search volume, keyword difficulty, and traffic potential. You can see that, even though the “online store builder” keyword has a volume of searches of just 1,000 monthly When variations in the phrase are considered the keyword actually is able to bring an average of 4,000 monthly visits to a website that is at the top of. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. the original 3). Even though search volume is a great metric, it’s not enough to define the traffic potential for our target keyword. Now all that is left to do is populate the data summaries for each category using the formulas below as a guide: Column. Serpstat searches through 2 main search engines, whereas Ahrefs searches through 10. *. So, the search volume of an individual keyword is not always indicative of the total search traffic you might get if you rank for it. 6:44. Ltd. But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into your domain name. with them recently asking a paid user to test it out. 3. Drive referral traffic from popular answers. Our Traffic Potential metric tells us that the page currently ranking at the top for “content marketing strategy” gets 11K organic traffic a month. This takes you through a clear onboarding sequence that we’ll follow for the purposes of this review. “Steal” your competitors’ keywords. Filtered for keywords with good traffic potential and low KDThese tools pull keyword ideas, estimated monthly search volumes and other SEO metrics from a database of billions of keywords. These include sign-up forms, exit forms, etc. You’ll also find out if the keyword is easy to rank for thanks to its difficulty score. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. Referral traffic is a metric that you can track through google analytics to see the SEO performance of your website. Ahrefs provides essential insights into crawl errors, broken links, and indexing issues on your site. You can see that although the ‘online store builder’ keyword has a search volume of around 3,000 searches per month, when keyword variations are accounted for, it has the potential to generate 18,000 visits per month to a site that ranks number one for it. One of the first steps to boosting your website traffic is to conduct a competitor analysis using Ahrefs Traffic Checker. Open up a new instance of Keywords Explorer, plug in the keyword “kimchi recipe,” and head over to the Matching terms report. For instance, if you earned $10,000 from 1,000 visits, then to calculate website traffic, take $10,000 revenue divided by 1,000 total visits, your. You’ll need it on top of any other SEO tools you’ll use. 2 billion keywords in 243 countries. Mangools/KWFinder: Best Value. Semrush provides a comprehensive suite of web traffic and SEO tools, starting with its free-forever plan. 2 in the world. Here, it looks like monday. Ahrefs' Site Explorer is a tool that lets you analyze any website's backlink profile, organic traffic, and keywords. So those calculators are poor judges of value. Focus on topics with high business potential. Sort the list by keyword difficulty. With an Ahrefs free account, you can access their powerful Keyword Explorer tool. Ahrefs features a learning academy with hundreds of videos and guides. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. , if you have a coffee blog. We rely primarily on search engine optimization (SEO) to drive qualified traffic to the site, which is currently. Dig into the traffic data for any website and find growth opportunities for yours. Digital Marketing Report Card (example) Client: (report created on LULULEMON_____) Test Your client Competitor #1 Nike Competitor #2 Adidas Explanation Traffic Rank (via alexa. One potential cause for a sharp decline in a client’s website traffic could be a recent Google algorithm update. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. The most underestimated websites for each tool were: ‘Charity 1’ by SEMrush (2. ”. Identify the best topics. You need to set two additional filters to refine your influencers research: Organic traffic should be atleast 1000. See your Google Search Console data directly in Ahrefs. How to use Keyword Difficulty metric in Ahrefs. An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. , search intent, competitors’ brand equity, and traffic. Unlock the full potential of Ahrefs today! Dig into the traffic data for any website and find growth opportunities for yours. The concept of UR is similar to Moz’s Page Authority (PA) metric. That’s the beauty of SEO. Improve rankings for those keywords by 1-2 positions. 2. HUGE NEW UPDATE! If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Ahrefs estimates it’s a hard keyword to rank for. Create a clear positioning statement. Some of the main competitors of Ahrefs include SEMrush, Moz, Serpstat, Majestic, SpyFu, Ubersuggest, and Google's suite of SEO tools. It shows you an accurate picture of your competitors’ traffic, traffic sources, top organic keywords, top paid keywords, and other important data points. Ahrefs is one of the most powerful SEO tools on the market. It’s a generic keyword – so yes, I believe it’s hard to rank. Sometimes search results don't contain any good information, and you need to click on a few results to get what you need. Estimated monthly organic traffic from Google according to Ahrefs. After using Ahrefs for 3 years, I can't imagine my work life without it. You can uncover their top-ranking keywords, estimate their traffic potential, and identify gaps in your own keyword strategy. Amazon, for example, has hundreds (sometimes even thousands) of user-generated reviews for books and other products. With the free keyword generator from Ahrefs, you can find phrases and questions around your main keyword with search volume and estimated difficulty. For example, organic traffic is a KPI. 4. 1K: 28: Upper back pain: 35K: 34: Stretches for sciatic pain: 92K: 20: Parenting. Ahrefs has a much better crawler, so UR is probably more reliable. Find relevant and high-quality link prospects. The Ahrefs traffic value metric is also really useful here, showing you in real dollar terms how successful keywords can be if you can rank for them. ” By default, the tool will automatically review the mobile version of your page. In this article, we will explore various strategies to leverage Ahrefs and maximize your organic traffic potential. Unfortunately, Ahrefs recently switched over to usage-based pricing. Therefore, this number is often more relevant than sheer search volume when putting. com’s database of 500 billion pages, we actually. It measures responsiveness and is one of the three Core Web Vitals metrics Google uses to measure page experience. Check out Ahrefs to track your keywords! Image Credits. Because these keywords are less common ways of searching for popular topics, they’re usually hard to rank for. You can not only compare how much traffic each channel is driving to your site — you can also compare the average visit duration, bounce rate, and other metrics of each channel. You can see that when we do this for Moz, Site Explorer finds the same issue for the term “keyword cannibalization” as we found earlier using method #2. Basically, a telltale sign of achieving PMF is when people are. Their Keywords Explorer helps you discover keyword ideas from thousands of options and analyze the ranking difficulty and traffic. How to use Keyword Difficulty metric in Ahrefs. Make sure the keyword has “business potential”. Start by entering a seed keyword into the Ahrefs Keywords Explorer. Just because someone saw a positive impact after making a change doesn’t mean things will play out the same way for you. In this section, we will examine Ahrefs’ performance in terms of ease of use, ease of setup, value for money, features, support, and G2 rating. If you’re already running search ads, then use excerpts from the winning ad copies in your product descriptions. In-depth Site Explorer tool shows very detailed data; Excellent search engine and platform coverage for keyword research; Keyword traffic potential is a useful. ”Include the keyword – Google uses the title to understand what a page is about, so try to include your target keyword. The results can be downloaded as a CSV, and are also available on the dashboard. David Stein, VP of Content and SEO, Wunderman Thompson. Find content opportunities based on your competitor’s pages that get the most search traffic - Use the Site Explorer tool. Learn more in our full blog post. Ahrefs vs SimilarWeb: Features and Capabilities Ahrefs. Topic Traffic PotentialFirst Input Delay (FID) is the time from when a user first interacts with your page to when the page responds. Overall, when it comes to index size, features, and price, Ahrefs is the best value. You can check these metrics of any site by plugging it into Ahrefs’ Site Explorer to get a quick overview. Step 3: Promote Your Content. (Make sure to tick the “Backlinks” option under “Crawl settings” as this is important for one of the checks in the template). Back in 2013, I conducted an experiment to see which is the best backlink checker. Winner: SimilarWeb, Ahrefs, Semrush [1 point for all 3] Longer content helps you rank better for your target keyword and brings in more long tail traffic. From keyword research and monitoring to backlink analysis and competitor insights. Here’s how: Go to Ahrefs’ Site ExplorerOne of the most important steps in creating new – and updating existing – content is to really do your keyword research. Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Here, you’ll see the domains that are ranking for the keywords you’ve entered. For instance: “alternative,” “for,” “substitute,” “vegan,” “free. So I wanted to highlight some of the potential flaws. 21. It’s free and allows for integrations with numerous other web analytics tools, including Ahrefs. Google Search Console. Option 5. The Volume metric shows how many times per month, on average, people in a given country search for your target keyword. Site Explorer — Discover keywords that bring organic traffic to any page of your competitors' websites and use the Keyword Difficulty metric to see if you will be able to rank in the top 10 for. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. 2. Once again, this is one of the most important of Ahrefs’ metrics. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. Step 1. Ahrefs estimates traffic from Google search — organic and paid — on any website based on the tool’s internal rankings assessment. For example, “wine grapes” gets 3,900 monthly searches in the US:A better (and more insightful) way to estimate search traffic is to use Traffic Potential, which shows you how much search traffic you’d get if you were to rank #1 for the parent keyword. 5:23. By reflecting on these figures you can gain insights into how your website is performing in search engine directories and advance your digital marketing strategy. At Ahrefs, we have almost zero flexibility with the topics we write about: no. 2023 June 17, 2023. 3/ See keywords that bring you traffic. In fact, it's the tool that we use at Content Guppy and is central to our link building efforts. 4. Ahrefs has been the number one tool in our SEO tool belt for many years. And here’s what we got: This pie-chart clearly shows that ranking #1 is overrated. This may help them get more organic traffic from long-tail keywords. St. This is obviously a slight advantage because the access price is identical to that of Ahrefs. Inputting text into a blank field. Ahrefs. This is a much better way to gauge the traffic potential of a topic than search volume, since pages never rank for just one keyword. Analytics. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. 22. Go to the Matching terms report. The number of unique domains each linking site also links to. Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. Set the Volume and Traffic Potential filter to something low. Promotion – How you get customers. 1. g. Like Semrush, Ahrefs isn't likely to be a one-stop shop for all your SEO and content needs. It looks like this:Ahrefs isn’t cheap as its Lite plan comes at $99/month. Revenue is the total amount of money made from website sales, while total visits are the number of traffic that your website receives in a specific period. organic traffic value. Many of these updates target specific things like content quality or link spam. Use the “country” dropdown to select the country you would like to see data for. Total search traffic potential. 1. My post on SEO statistics has generated consistent search traffic since it was published: If you can rank high on Google, you can see the same results too. Switch the tab to Questions. The Ahrefs Traffic Potential metric shows you how much traffic the number one ranking page for any given target keyword gets in total. Here’s the quickest way to find keywords with search traffic potential: Go to Ahrefs’ Keywords Explorer. By leveraging website traffic insights, businesses can make data-driven decisions to enhance their online presence and maximize their potential for success. Keyword Explorer. To do this, click on the “Organic traffic” header, and then click on “View issues” in the “Structured data issues” column to get more detail about the issue. All the Ahrefs plans only offer one user access, and to add users, you need to pay more.